Our Team

Cal Lai, co-founder of Ask.Vet, is a serial entrepreneur with more than 25 years of experience in building and operating marketing, advertising, and e-commerce companies.

Prior to Ask.Vet, Cal was Founder, Director, President, and CEO of Sitoa Global/Sitoa Corporation which he founded in 2001. At Sitoa, Cal raised more than $25M and built a company that grew from concept to $27M USD in sales in three years. Sitoa’s retail partners included Amazon, eBay, HomeDepot.com, Overstock.com, Sears.com, HSN.com, and many other top tier online retailers.

Dr. Edward Blach, co-founder of Ask.Vet, is an inventor and visionary professional whose passion is innovation and improvement. He is an avid entrepreneur who serves as a business and market specialist in veterinary medicine, often assisting companies in developing a vision for the future of the industry. His unique background combines veterinary medicine, market research, business development, and management.

Dr. Blach is the former Chief Executive Officer of Hagyard Equine Medical Institute, Lexington, KY, one of the oldest and largest equine veterinary practices in the world, which includes more than 50 veterinarians.

Dr. Treve Williams is a co-founder of Ask.Vet and has been associated with the horse, it’s breeding and racing throughout most of his life and as a veterinarian qualified to practice in both Australia and Europe for more than 35 years.

He has been intimately connected with racing administration and breeding (immediate past Chairman of both the Australian Jockey Club and Australian Stud Book) and consultant to breeding farms and racing operations in many parts of the world either directly or more recently through Leigh & Orange who have specialized in the construction and “fit out” of equestrian facilities throughout Asia and the Middle East.

Pamela Seavey is a high-energy, enthusiastic, and results-driven professional with over 20 years of experience in customer service leadership and operations management.

Prior to joining Ask.Vet, Pamela was Director of Customer Care at Sitoa Corporation and Recom Technologies. In both organizations, she built a virtual customer care organization from the ground up to support ecommerce sales through online marketplaces including eBay, Amazon, and Rakuten. Under her leadership, storefront marketplaces consistently maintained Top-Rated Seller status. Pamela holds a Bachelor of Arts degree in Mass Communications from Emerson College and is proficient in Spanish.

Annette has worked with the team to successfully launch the Vet24seven video conferencing app, Ask.Vet text and web chat platforms, and the world’s first AI “SmartVet’, MyPetDoc, on Amazon Alexa and Google Assistant.

Annette has more than 20 years of product and project planning and management experience. She has conceptualized, designed, marketed and implemented programs for small to large businesses, as well as entire communities. Annette has also created and managed business technical assistance programs and client relations.

Dr. Cherice Roth is a graduate of Texas A&M College of Veterinary Medicine. Prior to veterinary school she earned a Master’s Degree from University of North Texas Health Science Center in Biochemistry. Currently, she is Chief of Staff at a general practice small animal hospital and enjoys soft tissue surgery, orthopedic surgery and exotic animal medicine. She spent time perfecting her exotic animal medicine and surgical knowledge under the mentorship of Dr. David Vella in Sydney, Australia. Dr. Roth is active in the AVMA Veterinary Wellness and Well-being Community. Dr. Roth has also implemented an in-role education series in her hospital to help develop the knowledge base for veterinary assistants.

Dr. Tammie Pearce has over 20 years’ experience working in both private and corporate practices as well as the veterinary diagnostics industry. She has worked with breeding, showing, and keeping multiple species of birds, fish, rabbits, reptiles, other exotics, dogs and cats. She has also worked in a teaching capacity with a private school for large animal education and small farming operation management. She brings her broad medical and animal species knowledge base to Ask.Vet to help as many clients as possible care for their pets.